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Privacy Policy

Privacy Policy

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You are legally entitled to request details of the personal information that we hold about you, under the UK's Data Protection Act 1998.

Measuring your visit

We use Google Analytics to track visits. We will be able to see what pages on our site you visit, basic information about your device and how you arrived on our site. We will know someone visited our site but the information is anonymous.

Google Analytics provides us with information so we can follow how our site is performing and to allow us to improve the customer experience.

Here you can visit Google Analytics or opt out

Placing an order

We take record of your personal information about you such as name, address, telephone number and email. This is necessary for delivery purposes. We may also use this information for transaction history and accounting purposes.


You may receive emails from us such as regarding your order. You can opt-out at any time.


Direct Bikes (UK) Ltd takes the below precautions to avoid your personal information from being lost, misused or altered.

  • SSL encryption for all sensitive information
  • Passwords used to access sensitiveinformation
  • Secure data centres with firewalls used for storing hardware

Policy updates

Updates may be made to the privacy policy. You can visit this page to see the latest version and we may email you any privacy policy changes.


Do you have any questions regarding the privacy policy or your personal data? You can email us at Support Email or by post to Direct Bikes (UK) Ltd, 124 City Road London EC1V 2NX